06. Skin Kinetics
Client Project

Brief; create a brand identity, set of marketing materials and copy for a local skincare and mesotherapy business targeted to adults of all ages and gender.



Working closely with the client, the visual identity is clean but bold with earthy tones and a joyous purple. The language Skin Kinetics uses is designed to be relaxed, friendly and upbeat with a feminine touch. To add a layer of intimacy and communincate Skin Kinetics’ values in tailored services and care, I asked the client to sketch out the logo mark by hand, which we then implemented into the brand to work as a decorative element, texture or pattern.


Using Instagram I am continui

ng to establish Skin Kinetics as a brand through tone of voice, an attractive grid (gallery), and balancing graphics, free license images (sourced online) and photos sourced from the client’s day-to-day across stories, posts, and captions.

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Graphic Designer and Image Maker
Based in the High Peak