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01. Mellow Teas
Inspired by the 24/7 tea drinking culture in the United Kingdom, the brand identity works to go against the grain and stand out from its competitors by taking on a friendly and colourful persona that promotes drinking tea during all hours of the day, for any occasion.
To bring an air of covetability, the packaging features
an accordian fold to present tea bags, as well as the option to hang the inner piece from your kitchen cupboard.
Completed towards degree
Inspired by the 24/7 tea drinking culture in the United Kingdom, the brand identity works to go against the grain and stand out from its competitors by taking on a friendly and colourful persona that promotes drinking tea during all hours of the day, for any occasion.
To bring an air of covetability, the packaging features
an accordian fold to present tea bags, as well as the option to hang the inner piece from your kitchen cupboard.
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05. Cup Noodles
Brief; create an evocative brand identity for a slow fashion company directed towards young people
Response;
Identity
Cup Noodles’ visual identity is inspired by the boldness and comfort found from leading cup noodle brands internationally and in the UK. Striving on attitudes of individuality and customisation, Cup Noodles is a basics brand year round with limited exclusives released every one to two years. Using this business model, it provokes attention, engagement, and a community driven brand as people come together and show off how they style or customise their Cup Noodles.
Campaign
“How do you wear it?” is a promotional campaign that plays on the concept of paper dolls, invites prospective customers to play, and re-estabilishes the brand’s values.
BTS
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Personal Project
Brief; create an evocative brand identity for a slow fashion company directed towards young people
Response;
Identity
Cup Noodles’ visual identity is inspired by the boldness and comfort found from leading cup noodle brands internationally and in the UK. Striving on attitudes of individuality and customisation, Cup Noodles is a basics brand year round with limited exclusives released every one to two years. Using this business model, it provokes attention, engagement, and a community driven brand as people come together and show off how they style or customise their Cup Noodles.
Campaign
“How do you wear it?” is a promotional campaign that plays on the concept of paper dolls, invites prospective customers to play, and re-estabilishes the brand’s values.
BTS
Branding
Branding
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Campaign
Campaign
Campaign
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06. Skin Kinetics
Brief; create a brand identity, set of marketing materials and copy for a local skincare and mesotherapy business targeted to adults of all ages and gender.
Response;
Identity
Working closely with the client, the visual identity is clean but bold with earthy tones and a joyous purple. The language Skin Kinetics uses is designed to be relaxed, friendly and upbeat with a feminine touch. To add a layer of intimacy and communincate Skin Kinetics’ values in tailored services and care, I asked the client to sketch out the logo mark by hand, which we then implemented into the brand to work as a decorative element, texture or pattern.
Instagram
Using Instagram I am continui
ng to establish Skin Kinetics as a brand through tone of voice, an attractive grid (gallery), and balancing graphics, free license images (sourced online) and photos sourced from the client’s day-to-day across stories, posts, and captions.
Click ︎ for BTS
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Client Project
Brief; create a brand identity, set of marketing materials and copy for a local skincare and mesotherapy business targeted to adults of all ages and gender.
Response;
Identity
Working closely with the client, the visual identity is clean but bold with earthy tones and a joyous purple. The language Skin Kinetics uses is designed to be relaxed, friendly and upbeat with a feminine touch. To add a layer of intimacy and communincate Skin Kinetics’ values in tailored services and care, I asked the client to sketch out the logo mark by hand, which we then implemented into the brand to work as a decorative element, texture or pattern.
Using Instagram I am continui
ng to establish Skin Kinetics as a brand through tone of voice, an attractive grid (gallery), and balancing graphics, free license images (sourced online) and photos sourced from the client’s day-to-day across stories, posts, and captions.
Click ︎ for BTS
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04. Grads4Nottm (LTF Recruitment)
Completed towards degree
Via Nottingham Trent University’s Grads4Nottm internship progra mme I had the opportunity to produce marketing materials within a team of three.
We had a copywriter, social media person, and myself as the graphic designer for overall art direction and the physical leaflet.
Our inspiration was Keith Haring for his use of colour and energetic doodles, which infused well with the athletes and inspirational people featured.
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02. (Lost Things) Do You Remember Me?
The brief; to create an evocative and hyper relevant brand campaign surrounding Disney’s 100 year anniversary, targeted at young adults (16-30yr olds) from the ‘90s and ‘00s.
The response; Disney+ campaign with a playful and nostalgic hook. The campaign featured a scavenger hunt approach to lay the foundation of playful and community driven engagement through posters with links to a “secret website” that promised every visitor a free 30 day trial to Disney+. In addition to a chance to win exclusive Disney merchandise to celebrate their 100 year anniversary by sharing pictures of the posters in the wild with the hashtag #lostsecrets
BTS
Completed towards degree
The brief; to create an evocative and hyper relevant brand campaign surrounding Disney’s 100 year anniversary, targeted at young adults (16-30yr olds) from the ‘90s and ‘00s.
The response; Disney+ campaign with a playful and nostalgic hook. The campaign featured a scavenger hunt approach to lay the foundation of playful and community driven engagement through posters with links to a “secret website” that promised every visitor a free 30 day trial to Disney+. In addition to a chance to win exclusive Disney merchandise to celebrate their 100 year anniversary by sharing pictures of the posters in the wild with the hashtag #lostsecrets
BTS
